3D Product Animation for Data Center Infrastructure

Vertiv, a data center infrastructure and hardware company, asked Room4 Media for a 3D product animation that shows how its SmartRow system works inside a row of server racks.

The Challenge

The features that sell the product sit inside closed cabinets: sensors, airflow, emergency ventilation and monitoring. Photos cannot show them working.

The Solution

Room4 Media took Vertiv’s 3D models and handled all the animation, texturing, rendering and motion graphics. The camera moves into the racks, a transparent cutaway shows the airflow, and animated graphics present Vertiv’s key figures.

The Results

Vertiv uses the 3D product animation for sales on its website and in business development.

See more of our video production work and the European Aluminium 3D corporate film.

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