Nonprofit Video Production for the Advancing a Healthier Wisconsin Endowment

The Challenge

The Advancing a Healthier Wisconsin Endowment (AHW), the health philanthropy fund created at the Medical College of Wisconsin (MCW), needed a nonprofit brand video that explains its work across Wisconsin in under two minutes.

AHW was created from a $320 million gift by Blue Cross & Blue Shield United of Wisconsin to MCW. AHW wanted one video for three uses: introducing speakers at live events, a pinned “about us” video on social media, and the About Us page of its website. The brief asked for 1 to 2 minutes, fast and high-energy, with the key messages clear even with the sound off.

The Solution

Room4 Media produced a brand video for AHW that combines footage of AHW-funded initiatives, stock footage and motion graphics.

Animation: an animated opening shows the $320 million gift to MCW and the money reaching health investments across the state.

Voices: short interview soundbites from four speakers cover the gift, partnerships across Wisconsin and the role of communities.

On-screen text: titles carry the message without sound: partnerships across Wisconsin, healthy communities, and AHW’s three focus areas of public and community health improvement, health workforce development and education, and health-focused research.

Pace: quick cuts and motion graphics keep the video short enough for an event stage and a social feed.

The Result

AHW now has one brand video built for three placements: live event introductions, social media and its website. The finished video runs 1 minute 35 seconds and its main points read clearly on mute.

See more of our video production work and the Conservation X Labs awareness campaign we made for another mission-driven organisation.

Need a short brand video that works with the sound off? Contact us.