
The month of October is dedicated to breast cancer awareness. We created a social media campaign to raise awareness of how early detection can save lives and increase the chances of a full recovery.
For this campaign, we created both educational and promotional material. The priority of these campaigns is to educate as much as possible and motivate the target audience to start by self-examining and then book a mammogram.
During one month, 9,821 social media users directly engaged with the campaign and 500+ leads were generated.
Digital strategy
Social Media awareness content
Social Media paid advertising
Pay-per-click lead generation
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