Healthcare Branding and Patient Acquisition Campaigns for Capimedix

THE CHALLENGE

Capimedix, a hair restoration and hair transplant clinic in Colombia, needed healthcare branding that could do four different jobs. Patient acquisition ads had to be direct and drive inquiries. Event campaigns had to look premium. Patient communications needed warmth and trust. The clinics needed the identity on glass, walls and signage. One campaign template could not serve all four, and a different look for each would have split the brand.

THE SOLUTION

Over three years, Room4 Media built a healthcare branding system for Capimedix: a small set of brand elements that appear in every piece, with photography, messaging and motion adapted to each objective and stage of the patient journey.

Patient acquisition: launch campaigns with social content, Reels, paid ads, display banners, retargeting video, newsletters and landing pages, then always-on campaigns using Meta lead forms, landing pages and WhatsApp calls to action for specific treatments.

Event and TV: for the Capimedix sponsorship of Miss Universe Huila, Room4 Media created the platform “No es magia, es Capimedix” and ran it across paid social, Reels, a television spot and event applications.

Clinic branding: production-ready artwork for the Neiva clinic’s exterior glass, reception, walls and illuminated signage, later used as the base for the new Pitalito storefront.

THE RESULTS

Capimedix now runs promotional, clinical, aspirational and seasonal campaigns under one recognizable identity, and it opened a second clinic without a redesign. The work builds on the Capimedix brand identity and name Room4 Media created when the clinic launched.

Need one brand to carry campaigns, video and physical spaces? Let’s build it together. Contact us.