DAVINCI- Breast Cancer Campaign

THE CHALLENGE

Da Vinci Health approached us to create a social media awareness campaign about breast cancer to raise the visibility of how early detection can save lives and increase the chances of full recovery of patients.

THE SOLUTION

This campaign was designed with two main objectives: education and promotion. The primary focus is raising awareness about the importance of self-examination and mammograms, aiming to motivate the audience to take proactive health measures. We developed a comprehensive campaign with a central visual theme (KV) to unify all materials, eye-catching banner ads, engaging social media posts and informative educational videos to achieve these goals. By combining these elements, we aim to create a powerful and effective campaign that informs and inspires action towards better health practices.

RESULTS

The Da Vinci Health breast cancer awareness campaign effectively raised visibility and educated the audience on early detection. Consistent messaging through a cohesive visual theme (KV) boosted engagement. Banner ads increased website traffic to educational content, while social media posts enhanced interactions and shares. Educational videos were well-received, effectively promoting proactive health measures. The campaign successfully informed and inspired the audience to prioritize early detection and better health outcomes.