European Aluminium – Charging Mobility

THE CHALLENGE

European Aluminum approached us to help them reach their target audience more effectively on YouTube and drive more qualified visitors to their website.

THE SOLUTION

We conducted an in-depth analysis of viewer behaviour, content preferences, and retention for a YouTube channel and performed a paid advertising audit to identify top-performing strategies and compile optimization recommendations. We then launched a pilot campaign to test these new recommendations and explore additional advertising opportunities. Additionally, we developed four 3D corporate films for European Aluminium, highlighting the role of aluminium in future electromobility. This involved collaborating with the client to understand technical aspects and targeting the film at policymakers, the car industry, and the general public.

RESULTS

We enhanced content strategy by conducting a thorough diagnostic and audit of YouTube activities, improving viewer engagement and retention. Optimized advertising strategies resulted in better ROI for future campaigns, and a successful pilot campaign validated our recommendations and revealed new advertising opportunities. Additionally, we created a high-quality 3D corporate film for European Aluminium, positioning them as a key player in electromobility discussions, increasing awareness of aluminium’s importance in the automotive industry, and effectively engaging policymakers and industry stakeholders. These efforts provided significant value to our clients, enhancing their content strategy, optimizing advertising efforts, and positioning them as industry leaders.