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European Aluminium approached our agency to enhance their YouTube presence, particularly in promoting renewable energy initiatives. The goal was to reach a targeted audience interested in renewable energy and drive more qualified visitors to their website. In a competitive landscape, they needed a strategic approach to optimize their YouTube campaigns for maximum impact.
Our work began with an in-depth diagnostic of European Aluminium’s YouTube channel, focusing on renewable energy content. We analyzed viewer behavior, content preferences, and retention rates related to renewable energy topics. In parallel, we conducted a comprehensive paid advertising audit, focusing on past campaigns that promoted renewable energy initiatives. From these insights, we compiled a list of actionable recommendations to optimize future campaigns, ensuring that their renewable energy content resonated with the target audience.
To validate our recommendations, we launched a pilot campaign aimed at a niche audience segment interested in renewable energy. This allowed us to test new strategies, explore untapped advertising opportunities within the renewable energy sector, and refine our approach based on real-time data. The pilot campaign not only demonstrated the effectiveness of our strategies but also provided valuable insights for scaling future renewable energy campaigns.
The targeted approach of this renewable energy-focused campaign yielded impressive results. We achieved a remarkably low cost per view (CPV), with an audience retention rate of 85.4% for a 1-minute ad—well above industry averages. Additionally, our efforts led to a 516% increase in qualified traffic to the European Aluminium website, showcasing the effectiveness of precise targeting in the renewable energy market.
For more details on how we can optimize your YouTube campaigns around renewable energy, visit our page.
YouTube channel Audit
YouTube advertising strategy
YouTube paid advertising
On-going content marketing project
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