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    • Strategic Clarity Assessment​

      Find where clarity breaks down

      Content Strategy​​​

      Mapped to how buyers decide

      Customer Journey Content​

      Guide buyers from interest to action

      Content Repurposing​

      Make what you have work harder

    • Video Content

      Explainers, ads & brand stories

      Branding

      Be recognised and remembered

      Web Development

      Turn visits into conversations

      Unlimited Production

      Dedicated team, one fixed fee

      White-label Production

      Expand capacity under your brand

    • Fintech

      Financial products & fintechs

      Healthcare

      Health & wellness brands

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      CX-focused content ops

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      White-label for creative agencies

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Free Press Strategy and Outreach

AWARENESS CAMPAIGN - INBOUND MARKETING

THE CHALLENGE

We partnered with Conservation X Labs to help them with marketing and communications activities for the second round of the Artisanal Mining Grand Challenge. We had two audience segments, the innovators and the general public. Our main challenge was to invite innovators in the region to participate in this challenge. We also wanted to inform the general public of why this challenge is taking place and how innovation acceleration will help communities around the Amazon region.

THE SOLUTION

Our press team did an outreach to invite journalists to cover the event and help us generate awareness about the challenge. We targeted national, regional, and local community press to ensure we spread the word as much as possible. Our team trained our client’s spokespersons, who were invited to talk about the event on TV, radio, and online portals.
Given the sensitivity of this subject, we had 24/7 brand and press monitoring to review all mentions and address any misinformation and negative comments.

RESULTS

We were featured and mentioned in 122 publications (mainly tier 1 and tier 2) on TV, radio, and online portals in five countries, with a total audience reach of 118 million. Our spokesperson was interviewed on 15 channels in five countries. In total, we managed to get more than an ROI of $47,000 worth of free press.

SERVICES

Editorial content creation: spokesperson profiles, press releases, statements, positions, specialized articles, columns, decalogues, presentations, executive reports.

Advice on the completion of the content prepared by the organization.

Follow-up to publications.

Getting interviews.

Identification of media positioning opportunities.

Advice in situations of media crisis and damage to reputation.

Advice on strategic alliances for communication issues.

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