Gaviota

THE CHALLENGE

A prominent supplier of sun shading products in Colombia encountered a significant challenge in boosting visibility and generating interest in their new product line within a fiercely competitive market. Despite offering superior quality and functionality in their sun shading solutions, they found it difficult to make an impact compared to well-established brands. The objectives were to establish widespread awareness, engage potential customers, and establish a solid database of leads for future marketing initiatives.

THE SOLUTION

We designed a comprehensive social media campaign that included visually captivating content such as social media posts and engaging video reels to highlight their sun-shading products. Additionally, targeted Facebook and Google Ads were utilized to reach specific demographics and interests. Lead generation forms and landing pages were incorporated into the ads to collect contact information from potential leads.

RESULTS

The strategic social media campaign enhanced the visibility of Colombia’s products and increased brand awareness. The high engagement rates demonstrated strong audience interest in the sun-shading products. The targeted advertisements and lead generation efforts effectively built a sizable database of potential clients. This has provided the company with a valuable resource for future marketing campaigns, allowing them to re-engage and convert prospects into loyal customers