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    • Strategic Clarity Assessment​

      Find where clarity breaks down

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      Mapped to how buyers decide

      Customer Journey Content​

      Guide buyers from interest to action

      Content Repurposing​

      Make what you have work harder

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      Explainers, ads & brand stories

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      Be recognised and remembered

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      Turn visits into conversations

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Play Clean and Go

YOUTUBE ADVERTISING CAMPAIGN

THE CHALLENGE

Invasive species pose a significant environmental problem in the US. Collaborating with Yodelpop, we aimed to create an educational campaign to raise awareness about invasive species, how they spread, and how communities can take small precautions during outdoor activities to become part of the solution.

THE SOLUTION

We developed four animated awareness campaign videos to educate the general public on preventing the spread of invasive species, emphasizing the importance of caring about this issue, contributing to solutions, and sharing the message. These videos were then promoted through targeted YouTube ad campaigns, focusing on states on the east side of the country. Our strategic ad creation and placement aimed to reach the target audience effectively and drive traffic toward dedicated educational pages.

RESULTS

Our campaign reached 172,666 users on YouTube and garnered over 42,955 views, with a high view retention rate. Additionally, we saw increased engagement on their channel and drove 1,234 visits to the website.

Learn more about the impact of invasive species from our partners at Yodelpop

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YouTube Paid Advertising

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