
We have been running this campaign year after year to raise awareness about the health hazards during summer. In terms of design, we opted for a fresh new look, combining graphics with a summery color palette and images that resonate with the target audience.
We worked with the client to identify the top 3 health issues patients face during the summer months and created content to educate them about each risk. This campaign ran throughout the summer to raise awareness of the importance of continuous skin protection, skin screening, and adverse effects caused by excessive tanning.
During one month, 2,755 social media users directly engaged with the campaign, generating 96 leads.
Digital strategy
Social Media awareness content
Social Media paid advertising
Pay-per-click lead generation
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