Strategic
Audit and
Roadmap
Planning
What we dive into
Our digital audit and go-to-market roadmap solution helps you cut through the clutter and get a clear picture of where you stand. From there, we make it easy to create a simple, straightforward plan that helps you confidently reach your marketing goals without the guesswork.
Understand your main competitors
Understand your acquisition process
Analyze current and past marketing efforts
Understand your target audience and personas
Better understand your business
Gain insight into your target market
What
we deliver
2.
A Clear Go-to-Market Roadmap
A step-by-step plan that shows you where to focus, what to improve, and how to grow, with clear priorities and milestones.
Structure & Timeline
Deep Dive
Workshop
Up to 2 hours
Collaborate with your team to deeply understand your business goals, challenges, digital marketing aspirations, and customer acquisition strategies.
What to Expect:
An interactive online session initiating the audit and roadmap planning process.
Diagnostic
and Analysis
Activities:
15 business days
Conduct a comprehensive audit to develop key marketing tools such as roadmaps, buyer personas, marketing blueprints, content strategy, customer journey maps, and media plans.
What to Expect:
A comprehensive report filled with actionable insights, strategic planning tools, and a tailored marketing strategy blueprint.
Recommendations Presentation
Activities:
Up to 1.5 hours
Deliver a detailed report containing actionable insights, strategic planning tools, and a customized marketing strategy blueprint.
What to Expect:
An online meeting to review all findings, discuss strategic recommendations, and set forth a clear, tailored action plan.
FAQs
What is a Go-to-Market (GTM) roadmap?
What is a Go-to-Market (GTM) roadmap?
A Go-to-Market roadmap is a strategic plan that outlines the steps needed to launch a product or service to market, focusing on targeting the right customers, messaging, and channels. We start with an in-depth digital audit to assess your current online presence and efforts and identify areas for improvement in your existing digital strategy to support the GTM plan effectively.
Why are a digital audit and go-to-market roadmap essential when starting to work with a new agency or entering a new market?
Why are a digital audit and go-to-market roadmap essential when starting to work with a new agency or entering a new market?
These are crucial when partnering with a new agency and venturing into a new market.
First, they provide a baseline understanding of your current digital presence, which is essential for the new agency to tailor their strategies effectively to your business’s unique needs and objectives. They also highlight your brand’s strengths and areas for improvement, ensuring that the agency can align its efforts with your specific goals.
Additionally, when entering a new market, a go-to-market roadmap helps understand the competitive landscape, consumer behaviours, and prevailing market trends. It identifies what has been working well and what hasn’t, allowing you and the agency to make informed decisions and craft strategies more likely to succeed in the new environment.
Moreover, it sets the stage for measurable growth and clear communication between your business and the new agency. It ensures that both parties work from the same data and insights, leading to more cohesive and effective marketing strategies. Ultimately, this thorough preparation enhances your chances of successfully entering the new market and achieving your desired outcomes.
What happens after the digital audit and go-to-market are completed?
What happens after the digital audit and go-to-market are completed?
Once these are completed, we will go through a comprehensive report detailing the findings, insights, and actionable recommendations. Our team will guide you through these results, ensuring you understand the strategic improvements suggested for your digital presence.
Following the presentation of the audit results, we will provide a proposal outlining how these recommendations can be implemented. You have complete flexibility in deciding how to proceed: you can execute the action plan in-house, collaborate with us at Room4 Media, or work with another agency of your preference.
We aim to empower you with the knowledge and options to make the best decision for your business’s digital strategy.
Will the information collected during the digital audit remain confidential?
Will the information collected during the digital audit remain confidential?
Absolutely. We ensure the confidentiality and security of all your data collected during the audit. It will be used exclusively to evaluate and enhance your digital strategy, adhering to strict privacy policies and industry standards.
How long does the entire audit and roadmap process take?
How long does the entire audit and roadmap process take?
The process takes approximately 15 to 20 business days, depending on your specific needs and the depth of analysis required. This timeline includes all stages, from the initial workshop to the final recommendations.
What do we need to prepare for the deep dive workshop?
What do we need to prepare for the deep dive workshop?
Before the deep dive workshop, we will send you a discovery questionnaire outlining all the questions we plan to explore during our session. This preparation will help streamline our discussions and ensure we cover all relevant aspects of your business.
In addition to completing the questionnaire, please prepare any existing marketing strategies, customer feedback, performance data, and business objectives.
Can the audit and roadmap be tailored to our industry and business size?
Can the audit and roadmap be tailored to our industry and business size?
Yes, our services are highly customizable to align with your specific industry requirements and business size, ensuring relevant and effective strategies.
