
Client: Da Vinci Health
Objective: Addressing testicular and prostate cancer awareness for men aged 20–80 through a culturally resonant campaign.
Men’s health awareness often faces significant barriers, including cultural stigmas around masculinity, fear of medical results, and low prioritization of preventive care. Da Vinci Health partnered with us to create a bold initiative that would resonate with men and empower them to take charge of their health.
We developed the “Check. Act. Live.” campaign, a multi-channel initiative designed to normalize proactive health behaviors through a mix of empathy, empowerment, and action.
Messaging That Resonates:
Visual Identity:
Storytelling:
“Check. Act. Live.” is a testament to the power of creative storytelling and bold design to break stigmas, inspire action, and deliver real-world impact. At Room4 Media, we’re proud to partner with forward-thinking organizations like Da Vinci Health to make a difference.
Campaign Deliverables:
Importance of the Campaign: The “Check. Act. Live.” campaign is vital in shifting cultural mindsets around men’s health. By promoting early detection and regular health checks, it empowers men to take control of their health, ensuring they can continue to enjoy their work, family, and leisure. This campaign not only aims to save lives but also to foster a culture where proactive health management is seen as a strength, not a weakness.
Type: Illustration & Marketing Campaign
Technique: Illustration
Audience: HealthCare compliance
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