January starts fast. Budgets are approved. Targets are set. Leadership expects momentum. Marketing teams are back in motion and pressure arrives early. But beneath the

The reason most organisations lose momentum is not weak ambition but unclear direction. The final days of the year create a rare pause. Budgets are

What does seasonal meaning reveal about long-term brand power Every December, the same brands return. Not because they increase spending or because they reinvent themselves,

As companies prepare for 2026, many enter the year with strong intentions. Budgets are approved, targets are defined, and teams are active from the first

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Fintech ranks among the expanding industries globally. According to Fortune Business Insights, the global fintech market stood at USD 340.1 billion in 2024. It is